Welcome to our rundown of the most-watched branded YouTube videos of the week.

We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.

And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here. You can also download our YouTube 2025 Sponsorship Landscape Report here.

This week MrBeast and Tucker Carlson split the stage, plus Ryan Trahan gets sweet and a yacht company is hoping to find its ultra-luxe audience on YouTube.

Buckle up–the Gospel Stats Weekly Brand Report has it all right here…

#1 Trapped On An Island Until I Build A Boat
Channel: MrBeast
Brand: Typeless
Views: 99,101,746

These days, it’s not often that we see MrBeast pick up a new sponsor. Most of his sponcon is put on by his own brand, Feastables, or by longtime partners like Shopify and Moose Toys (the company responsible for his MrBeast Lab toy line). But occasionally he’ll dip into a new partnership, and that’s what happened this week.

This video is a half-hour island “survival” adventure, where MrBeast and ~the boyz~ are “abandoned” somewhere in the Pacific Ocean and have to build their own means of escape. (Of course, they are glazed at all times in high-quality lighting.) It’s sponsored by Typeless, which says it offers “AI voice dictation that’s actually intelligent.”

Not what I would have picked as my one thing to bring to a deserted island, but MrBeast gives the app a ringing endorsement that seems cropped from its own website description: “Write 4x faster with the Typeless voice keyboard. Just speak naturally and Typeless turns your speech into your best writing by understanding your intent: removing fillers, refining wording, and structuring your sentences. Works in any app on any device.”

#2 I Hid $1,000,000 In This Vault
Channel: MrBeast
Brand: Salesforce
Views: 30,119,174

MrBeast‘s million-dollar Salesforce challenge is officially over. In case you missed it, the Beast Man tweeted earlier this year about having a great idea for a Super Bowl commercial, if only there was a company willing to bring him on as its spokesperson (and give up creative control of its spot during the big game).

Salesforce–which calls itself “the #1 AI CRM”–responded, and MrBeast’s idea came to fruition. He put a cool million bucks in a vault and issued a series of challenges for viewers to fulfill. Whoever cracked the code first would get the money. Weeks went by, but finally someone named Colin was able to finish all the puzzles. In this minute-long Short, he tells MrBeast he poured “hundreds and hundreds” of hours into solving clues.

Now he’s been amply rewarded for his efforts, MrBeast got his Super Bowl spot, and Salesforce got hundreds of millions of views, with this video heaping 30 million more on the tally.

#3 important JOYRIDE update
Channel: Ryan Trahan
Brand: Joyride
Views: 8,031,165

MrBeast isn’t the only creator in the candy aisle. Ryan Trahan is trying to make his brand Joyride into the top-selling candy in all 50 states. He’s also trying to get it wider distribution since, as he puts it, “There’s still so many towns that don’t have Joyride in them.”

So, in 2026, he’s hitting those locales by expanding Joyride to new stores like Publix, Casey’s, and Love’s, and is also rallying his 22.6 million subscribers to help pump the brand’s sales nationwide. Based on these ambitions, we expect to see a lot of Joyride-sponsored Trahan content this year…And maybe some Joyride-sponsored content from other creators?

#4 Joe Kent Reveals All in First Interview Since Resigning as Trump’s Counterterrorism Director
Channel: Tucker Carlson
Brand: Ethos, Audien Hearing, Dutch, Joi+Blokes
Views: 3,345,388

National Counterterrorism Center Director Joe Kent made his much-talked-about exit from the Trump administration March 17, warning that the U.S.’s attacks on Iran were a bad idea because the country poses no “imminent threat” to the States. He spent a little under a year in the position, and apparently has a lot to say about his time served, because this interview with Tucker Carlson is two hours long.

Carlson would know about fraught exits: He was abruptly fired by Fox News in 2023, and since then has been self-producing The Tucker Carlson Show on YouTube. It’s helped bring him 5.5 million subscribers, and allowed him to continue platforming his conservative views despite not being wanted by the U.S.’s top conservative network.

His interview with Kent is pretty frank, and offers an inside look at the Trump White House. It’s also (presumably) earning Carlson a nice chunk of money beyond AdSense, since it has not one, but four sponsors: Ethos, Audien Hearing, Dutch, and Joi+Blokes.

BONUS #2,615 $4.5 Million Yacht Tour : Riviera 64 Sports Motor Yacht Series 2
Channel: AQUAHOLIC
Brand: SETAG Yachts
Views: 48,278

Oh, the Cribs of it all. I know we’re in a terrible place economically (it’s six bucks a gallon for gas here in California) and that makes it harder to enjoy the voyeuristic content that drove MTV‘s 2000s, but sometimes looking at stuff rich people spend money on still hits.

What’s interesting here is that the posting channel, AQUAHOLIC, is sponsored by SETAG Yachts, but is reviewing a vessel from Australian producer Riviera, an entirely separate brand. AQUAHOLIC’s host, yacht salesman turned marine journalist Nick Burnham, spends 25 minutes on a very thorough walkthrough of Riviera’s latest model.

So why, you ask, would one yacht brand sponsor a video about another? Because SETAG’s specialty is refitting. Whenever someone buys a yacht–like, say, a Riviera–and wants some personalization done, SETAG puts itself on offer. It choosing to advertise on a video about the base model (as base as a multimillion-dollar yacht can get, at least) is a flashing neon sign saying HEY! IF YOU LIKE THIS YACHT BUT IT’S NOT EXACTLY PERFECT, WE CAN MAKE IT EXACTLY PERFECT!

Smart marketing–though I’d love to see some data about how many YouTube viewers are secretly people capable of splashing that much on a boat…..

…and there’s a lot more data where that came from. If you like our Weekly Top 5, you’ll love everything else Gospel has to offer. Start with our newly released YouTube 2025 Sponsorship Landscape Report, which you can download right here.

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